The BitcoinFriendlySA online store is now live. Buy South African goods like coffee and rooibos using Bitcoin while supporting local merchants who already accept it in-store.

After spending the past few weeks finalising the checkout flow using BTCPay Server so payments can be processed directly in Bitcoin, and refining the fulfillment model by running some test shipments, I’m happy to announce that the BitcoinFriendlySA online store is now officially live.
It’s a focused online store where you can buy South African goods using Bitcoin only.
The idea is simple:
We partner with South African small businesses that already accept Bitcoin in-store and curate their products for online purchase. All payments are made in Bitcoin, and our partner merchants are paid in Bitcoin.
We’re currently working with
For now, we’re focused on Cape Town and the Winelands while we properly control logistics and the customer experience.
If you’re curious to learn more about why the store exists, or simply want to jump straight in and start buying goods with Bitcoin, you can explore here:
And if you do place an order, I’d genuinely appreciate any feedback on what worked, what didn’t, what felt smooth, and what felt confusing (if anything). And even if you don’t order, I’d still really value any thoughts you have on the store.
Cheers,
Nick